After the last post about Winnie-the-Pooh, I see in the latest Publisher’s Weekly eNewsletter (see Book News) that David Benedictus has written an authorized sequel to the Winnie-the-Pooh books. Illustrated by Mark Burgess, the book is to be released October 5, 2009. Now they just need to send Rabbit around to tell everyone.
This week I bought a box of our usual breakfast cereal and guess what was inside? A children’s book! What a great idea to get kids to read. The book was by a popular author. It had been printed as a paperback in a special small size to fit easily in the box. My son and I both enjoyed reading it.
I was especially excited because I had just heard an interview a few weeks ago on the radio that 80% of all households in the US did not purchase a single book last year. (As I’ve long suspected, I have been almost single-handedly keeping bookstores open). If you want to listen, check out 11:00Emma Walton Hamilton: “Raising Bookworms” on the Diane Rehm show. Note: Emma Walton Hamilton is Julie Andrews’ daughter.
My conclusion: If you want to get your children to read more, stuff a book in their cereal.